September 17, 2020 |

Juli Smith, President of The Smith Consulting Group, Featured in Text Expander


Juli Smith, President of The Smith Consulting Group – A member of the Sanford Rose Associates® network of offices, Featured in Text Expander, The Ultimate Guide to Crafting Outstanding Offer Letters

By: Marcelle

Plano, TX 9/17/2020

Recruiters and hiring managers love to complain about the dull cover letters they receive from job candidates. But let’s be honest: Do you employ the same level of charm, empathy, and enthusiasm to the offer letters you send?

Do you treat offer letters as branding documents or contracts?  As an important gesture or a mere formality?

Offer letters are the most underrated of all company communications—not just within recruitment processes, but overall.

Being company-focused means they are so acutely aware of the company’s needs and so concerned with meeting legal requirements that they lose sight of what the offer letter is about and who it is for. As civil engineering recruiter Juli Smith summed it up, “they’re more geared toward covering the company’s rear end than actually making an exciting, enticing, and attractive offer.”

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